eCommerce Video Production

Your Products, in the Spotlight.

Transform your product listings with stunning visuals that captivate customers and drive sales. From detailed close-ups to lifestyle scenes, we bring your products to life.

Why Product Videos Matter

The Secret Sauce for E-Commerce Success

Better Product Understanding: Highlight your product’s features, functionality, and value proposition. Make even the most complex products easy to understand and desirable.
Supercharge Engagement: Capture customer attention with videos that outperform static text or images.
Boost Conversion Rates: Videos give consumers a detailed understanding of your product, increasing their confidence to buy. They’re proven to enhance conversion rates on platforms like Shopify, Amazon, and Etsy.
Differentiate Your Brand: In a competitive market, product videos help you stand out with compelling visuals that tell your story and showcase your product’s unique features.

Three Types of Product Videos to Choose From:

Lifestyle Videos: Showcase your product in real-life settings, helping customers visualize how it integrates into their lives.
Features/Benefits Videos: Highlight the key features, functionality, and size of your product. Perfect for solid background shots with or without a voiceover.
Instructional Videos: Guide your customers on how to set up, use, or install your product. Save on support costs while enhancing customer satisfaction.

Research shows that 96% of consumers find product videos extremely helpful in their purchasing decisions.

With Amazon allowing brands to upload product videos directly to their listings, it’s never been more critical to leverage professional content. We help you create videos that answer key customer questions, showcase your product’s durability and usability, and drive customers to hit “Add to Cart.”

Our POWER UP Process

Discovery & Planning: We dive into your brand’s goals and the unique aspects of your product to plan a video that aligns with your vision.
Production: Filming in our studio with top-tier equipment ensures every detail of your product is captured beautifully.
Editing & Delivery: We enhance your footage with professional editing, sound design, and music for a polished final product.

Key Benefits of POWER UP’s Product Videos

Increase visibility and engagement on platforms like Amazon, Shopify, Etsy, and eBay.
Use your videos across social media, email marketing, and ad campaigns for maximum ROI.
Help customers make informed purchasing decisions, reducing returns and increasing satisfaction.

eCommerce Product Video Production Packages

Standard Product Video Package

Starting at $1,500

Pre-production consultation
In-studio filming (up to 2 hours)
High-quality product shots (detailed close-ups and multiple angles)
Editing with music, basic color grading, and branding
Final delivery of 1–2 short videos (30–60 seconds each)

Lifestyle Product Video Package

Starting at $3,000

Pre-production consultation to align on creative vision
Live-action filming with actors (up to 4 hours)
On-location or staged lifestyle setup
Editing with advanced color grading, music, and voiceover
Final delivery of 1 lifestyle video (60–90 seconds)

Feature/Instructional Video Package

Starting at $2,500

Pre-production consultation to script the video
In-studio filming (up to 3 hours)
Clear demonstrations of product features or instructions
Editing with voiceover, animations, and branding elements
Final delivery of 1 instructional video (60–120 seconds)

Amazon Optimization Package

Starting at $1,200

Pre-production alignment for Amazon listing requirements
In-studio filming with product close-ups and specifications
Editing optimized for Amazon’s video guidelines
Final delivery of 1 short video (30–60 seconds)

Add-Ons

Additional Filming Time: $250/hour
Pre-Production Strategy Session: $300
Social Media Cutdowns: $100/video (15-second edits for Reels, TikTok, and Shorts)
On-Location Filming: Custom pricing based on scope

Get Started

FAQs

What’s the ideal length for a product video?

On platforms like Amazon, videos perform best when they’re around one minute long. Short videos keep attention focused and deliver impactful messaging quickly.

How much does a product video cost?

The cost varies based on complexity. Lifestyle videos with actors and detailed settings may cost more than feature-focused videos shot in a controlled studio environment. Contact us for a custom quote.

Why choose professional production?

Professional-quality lighting, lenses, and editing make your product look high-end, building customer trust and improving conversions.

eCommerce Video Production​